The Truth Behind the 80% Discount Rado, Rolex, other Luxury Watches! | CORPORATE ETHOS

The Truth Behind the 80% Discount Rado, Rolex, other Luxury Watches!

By: | October 27, 2017

Many of you might have got promotional emails from online shopping sites announcing 80% discount on Rado, Rolex and other leading luxury watches. Some news reports in leading financial dailies also said that some retail players in malls were also offering huge discounts ahead of Goods and Services Tax rollout.

I also received a promotional mail regarding 80% discount on global watch brand from a site called and I was curious to know more about it. I tried to contact their only customer service number from the website but no one picked up. Imagine buying Rado, Rolex or Longines watches for Rs 13,000 to Rs 15,000!

However, on closer examination, I found that the watches sold on weren’t genuine Rado or Longines or Tissot. But mirror quality replicas. They claim to have over one lakh satisfied customers and is based out of Pune.

I also checked with a site selling global brands but not in the category of Rolex or Rado. The spokesperson said that they are directly procuring the products from leading vendors worldwide and giving discounts as promotional or festive offers. “ It is not procured from the grey market and we provide original warranty card and certificate to prove authenticity.”

Some of the mens and women’s brands sold through were Swisstek, Bering, Jivago, Aigner, Christian Van Sant, Rotary, Seapro etc. The company claims to be supported by Reliance Capital Ltd.

According to analysts, people buying Rado or Rolex from online discount sites are not quality buyers of such watches as genuine watches will easily cost Rs 1.5 lakh and above. These are available directly from company owned shops in leading malls and shopping centres. There are a couple of players such as Swiss Time House in Kochi that provides genuine Rado, Rolex, Omega and other leading Swiss watches.

However, buyers looking for genuine brands online need to check the veracity of the online retailer before placing an order.