Hardik Pandya, the New Brand Icon of Sin Denim | CORPORATE ETHOS

Hardik Pandya, the New Brand Icon of Sin Denim

By: | August 31, 2018
Sin Denim

Aug 31: A new TV commercial, ‘Game Changer’ featuring Hardik Pandya, the cricket sensation and all-rounder, positions Sin Denim as a young, fun, quirky and vibrant brand for the youth.

MTV, India TV, VH1, 9XM will be featuring these ads. It will also be featured in more than 1000 theatre screens across pan India in multiplexes such as PVR and Inox apart from hoardings and newspapers. Sin Denim’s product range encompasses fashion denims, casual shirts, cotton trousers, t-shirts, sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, amongst the others. The brand is aggressively pursuing the expansion of its own exclusive stores. Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East through shop-in-shops and premium chain Lulu.

“The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation. On behalf of Sin Denim, we welcome Hardik Pandya as the face to our brand. As an upcoming youth icon, his commitment and drive is akin to the ideals of our brand. We are excited and looking forward to this association.” Mrs. Vijaylaxmi Poddar, Director, Clothing Culture Ltd, which owns the brand SIN Denim.