BSE Building in Dalal Street Secures Trademark | CORPORATE ETHOS

BSE Building in Dalal Street Secures Trademark

By: | July 20, 2018
BSE

Jul 20: BSE Limited has secured a trademark for its iconic building Phiroze Jeejeebhoy Towers, at Dalal Street. This marks an important milestone in the journey of BSE Limited as the tower has been an irreplaceable part of the soul of the city. BSE is honoured to be recognised as a symbol of evolution of stock markets in India and its past through the trademark.

BSE founded in 1875 started off as a small group of brokers who functioned under a banyan tree on Dalal Street. After 143 years, Dalal Street is identified by BSE’s iconic building. The exemplary 28 floored building took almost 10 years to build and was finally completed in 1980. At the time of its completion, it was the tallest building in India and hence got a lot of prominence. Initially known as BSE Towers, the building was soon renamed after the late chairman of BSE, Sir Phiroze Jamshedji Jeejeebhoy.

Speaking on the occasion, MD & CEO of BSE, Ashishkumar Chauhan said, “I am delighted and take pride to be associated with BSE. For over a century, BSE has played a pivotal role in the journey of India’s capital market. We are glad that the uniqueness of this iconic building that serves as a barometer of Indian economy has been recognise under the Trade Marks Act, 1999 by the Government of India.”

BSE said it is proud to announce that Phiroze Jeejeebhoy Towers joins the elite club of distinguished structures around the world that have secured trademark rights. Going forward, usage of the BSE building’s picture will require a consent from BSE, a transparent process will be announce at the later date. Till the time the usage of the building image can continue as per the current framework