Sandalwood and Champa agarbathi are in demand in Karnataka region, followed by Mogra in Maharashtra & Gujarat and Citrus in Kolkata. Demand for Rose and fusion fragrances is expected to increase in North and Central India regions like Delhi NCR, Chandigarh, Bhopal and Indore.
‘India is the host for world’s largest congregation of pilgrims, kumbh mela as it has a deep philosophical and spiritual significance for devotees. Agarbathi plays a significant role in fulfilling the day long rituals and various fragrances are believed to have an impact on self and soul cleansing thereby leading to salvation. Demand for agarbathi’s have almost doubled in UP owing to two month long kumbh rituals.’ Added Mr. Sarath Babu
With key festivities marked for the first quarter of the year and revelries around Kumbh mela this year, demand for agarbathis and its allied products is expected to rise by 8-10%. Wet dhoop batti continues to attract preference in states like Jammu, Punjab, Haryana, UP, MP, Bihar, Himachal Pradesh & Rajasthan while other regions have fondness for both dry dhoop batti and agarbathi.