Aug 10: Xenium Digital Pvt Ltd, a leader in Experential Marketing and interactive advertising is setting up a state-of-the-art lab in Mumbai for training students in Virtual Reality (VR) and Augmented Reality(AR).
Parveez Nasyam, CEO and Managing Director of Xenium Digital Pvt Ltd told Corporate Ethos that the company is in talks with two colleges to implement the programme.
Xenium Digital based out of Mumbai and Singapore has done several successful campaigns for brands such as Mercedes, Myntra, Yahoo, Grohe, L&T, Audi, Tata,Google, Zee TV, Star India, Intel among others.
Unlike other computer skills, VR and AR require multiple skills such as programming, design, story telling, technology of AR and VR, 3 D animation which may be integrated into a 9 month programme. “We are in talks with one or two universities to give 2 months workshop to students on the cutting edge technology of AR and VR,” Parveez said.
The company has done various applications in VR and AR in industrial,sales, training and marketing domains with industrial apps gaining more momentum in recent years, he added.