Z Nation Lab Looks to Develop Smart Homes that are Affordable and Tech-integrated: Pushpamitra Das | CORPORATE ETHOS

Z Nation Lab Looks to Develop Smart Homes that are Affordable and Tech-integrated: Pushpamitra Das

By: | February 19, 2018
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Providing an ecosystem to tech entrepreneurs and startups to help them accelerate their growth is what Z Nation Lab does to perfection. Acting as an early stage accelerator that empowers entrepreneurs with capital, technical expertise and network, Z Nation Lab is engaged in taking the Indian startups to the US and expand globally. Pushpamitra Das, Venture Partner and Mentor at Z Nation Lab, who has been driving this initiative, tells Corporate Ethos that the company is looking at developing smart homes that integrate technology, provide value services and are affordable to integrate and use by the developers and end users respectively.

 Your work involves bringing together real estate developers and technology startups in a major way. Could you briefly tell us about your goals on that space?

Real Estate is facing a slowdown in sales and most of the real buyers are fence sitting, hoping for further price corrections. Our effort is to bring in a disruptive change through technology that helps developers to provide value added services to their buyers at affordable costs. We, at Z Nation Lab, have identified the challenges in RE development from supply chain, facility management, financial support, technology support, construction technology and end user deliverance and offering developers services that integrate the entire process of inclusion and deliverance.

Pushpamitra Das, Venture Partner and Mentor at Z Nation Lab

Pushpamitra Das, Venture Partner and Mentor at Z Nation Lab

We are looking at developing smart homes that integrate technology, provide value services and are affordable to integrate and use by the developers and end users respectively.

Has it been a problem convincing the traditional real estate players in India about the change technology can bring to them? How would you like to explain that?

Our initial dialogue with leading developers was very encouraging with most of them wanting to bring in technology as value proposition for their customers. We have initiated trail with few of them and once these are tried and tested, the use of technology will become a feature across all their existing and planned projects.

You have been quoted earlier as saying, “Real solutions for real problems can be achieved only through open innovation and collaboration.” Could you elaborate on the real problems faced by the realty space in the country?

There are no problems if we don’t accept a problem as a problem. This is all about a journey of improved or better ways of functioning in an organization at a lower time, cost, and resources which will financially compile in long run, offering high margins and provide ‘wow factor’ to the end users.

Affordable housing has been a topic of discussion for long in India. Does technology integration by real estate developers offer a solution?

ZNationLab_2 Affordable Housing is the next growth driver for the RE Industry and a huge amount of fund have been committed by FII and PE’s to this segment across the country with the governments vision in providing housing for all by 2022. We believe technology will play an important role with innovations in construction technology that will help to reduce costs and save construction time, technology driven homes that will further reduce electrical and water pilferage, provide technology solutions to standard fixtures and integrate safety and savings in the long term.

Digital living spaces have become the in thing in India finally. Does technology integration by real estate developers mean only that or does it have more to offer for the customer?

Digitalization has no boundaries. Developers will pick and choose technology support for their projects dependent upon the residential segment, location of project and user profile. Integration of technology across projects will further involve safety, savings and distance based control of all essential elements of a home.