Sep 6: Private players Cafe Coffee Day (CCD) and Afoozo have thrown the hat into the ring for running India Coffee Houses under franchise agreement. Around 15 India Coffee Houses across the country will be given a facelift and run under agreement by third party.
The Government-run Coffee Board had drawn up plans to revamp India Coffee Houses and lift it from its current ‘bad shape’. The outlets will be revamped on the likes of India Habitat Centre and India International Centre located in New Delhi.
Coffee Board had invited bids for the same, for which CCD and Mumbai-based food company Afoozo have now come forward. Once finalized, 15 outlets of India Coffee House will be given for one-time fee per annum. The license will be given to the private player for a period of three years.
The franchise agreement will also make sure that the pricing comes under the authority of the Coffee Board. Prices of all items including coffee sold through the revamped outlets will be fixed by the Board. Coffee will be sold at Rs 30 per cup according to Coffee Board CEO and Secretary Srivasta Krishna.
Prices of other items are yet to be fixed by the Board. Besides, the Board will also curb sales of pre-cooked foods in the new outlets, and franchise partner will be asked to make fresh as per the recipe given by the board.
India Coffee House retains an iconic heritage with a history spanning across eight decades. The first outlet of the India Coffee House was opened in 1936. A major share of the outlets is located in the capital city, with other outlets being located in the cities of Bengaluru, Kolkata, Mumbai, and Thirumala in Andhra Pradesh.