Exim Bank Suggests Madhya Pradesh to Seek GI Tag for Indori Poha and Mawa Jalebi | CORPORATE ETHOS

Exim Bank Suggests Madhya Pradesh to Seek GI Tag for Indori Poha and Mawa Jalebi

By: | July 31, 2018
indori Poha

July 31: Madhya Pradesh might soon bag Geographical Indication for two of its local delicacies. The Export and Import Bank of India has now suggested the government of Madhya Pradesh to seek GI tags for Indori Poha and Mawa Jalebi, the local delicacy of Burhanpuri.

Exim Bank has made the suggestion to the government after carrying out a study under the title ‘Export Strategy for Madhya Pradesh’. Apart from Poha and Mawa Jalebi, Exim Bank has also asked for the state to seek GI tag for Chanderi Saree of Chanderi and Jali work of Gwalior.

Archana Chitnis, Minister of State Women and Child Development, has assured to get the details to file the application for claiming GI tag for the products. According to the study by Exim Bank, the international trade of Madhya Pradesh stood at over 2.4 billion during 2016-17.


On an average, the export trade of the state contributes 1.6% of the total exports of India. Grabbing GI tags for new products is believed to boost the export goals laid down by the state. Madhya Pradesh is aiming to export products worth 10 billion dollars by 2022, and obtaining GI tags for new products will facilitate in achieving the target according to the study.

Geographical Indications are used upon products to signify its roots to a particular region or area. Products that have specific geographical origin are often tagged GI given that it possess qualities or reputation born out of its origin in that area.

India has over three hundred products recognized with Geographical Identity, of which products from Karnataka holds a major share. Around 40 products from the state has received Geographical Identity including products like Mysore silk, Dharwad pedha, Coorg green cardamom,  Appemidi mango etc.