WCA to Promote Cycling of Benefit of People – CORPORATE ETHOS

WCA to Promote Cycling of Benefit of People

By: | January 19, 2019
(L-R) Tim Blumenthal, Vice President, World Cycling Alliance; Raluca Fiser, President, World Cycling Alliance & D V Manohar, Vice President & Treasurer, World Cycling Alliance; at the launch of the World Cycling Alliance - an apex body of cycling associations, worldwide, at Washington DC, USA.

The World Cycling Alliance (WCA) was officially launched as an international non-profit organization focused on promoting cycling for the benefit of people worldwide. The announcement was made during the 98th annual Transportation Research Board conference, at Washington DC, and being attended by more than 13,000 transportation professionals. All India Bicycling Federation, along with other National Cycling bodies will be part of this grand Alliance.

The WCA aims to serve as the unified, effective, non-government voice that connects and promotes the best global efforts to increase and improve cycling. The WCA, which already comprises more than 100 member organizations from all continents, will work to develop and expand partnerships with government agencies, NGOs, businesses, foundations and individuals. The D.C. launch announcement brought together members, partners and leaders from the health, mobility, planning, development and cycling industry sectors.

WCA President Raluca Fiser of Romania said, “Our mission is to promote cycling as a mode of transport as well as for leisure and tourism. The WCA firmly believes in the potential of cycling to help achieve the 2030 UN Sustainable Development Goals. We also want to build awareness of the bicycle as an inclusive, universal tool that can transform lives around the globe by increasing access to education, jobs, health care and social networks.” WCA Vice President and Treasurer DV Manohar of India added “Cycling is the solution to conserving the ecological fabric of society”.

The World Cycling Alliance includes a diverse mix of global bicycle advocacy leaders who represent expert, time-tested organizations on each continent. Strong, professional advocacy has spurred the growth of cycling in many cities, nations and regions. On a global scale, one key element has been missing: a unified, effective non-government voice that connects and promotes the best efforts.