Sep 4: Route Mobile Ltd, a leading global cloud-communications platform service provider to enterprises, over-the-top (OTT) players and mobile network operators, is planning to strengthen its offering by entering into Google’s Early Access Program for Rich Communication Services (RCS) business messaging. Route Mobile will enable brands to use RCS business messaging services, it said.
“RCS on Android helps brands to deliver more advanced experiences to users. It allows brands to send interactive, useful and effective messages to its customers, like images of their products, GIFs, videos, location to nearest point of sale (POS) and even allow customers to browse and buy products/pay without leaving the messaging app. Retailers can now demonstrate products, airlines can handle bookings and banks can process banking transactions – all over messaging. It’s the power of an app, with the convenience of messaging,” the company says.
With the current development, all Route Mobile customers and prospects will be able to benefit from the next generation of RCS business messaging (or RCS Universal Profile 2.0) that gives them more meaningful interaction with brands, the company added.
Commenting on this occasion, Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer, Route Mobile Limited said, “RCS offers enriched messaging experience and scalability; which will augment our product portfolio thereby making our offerings more robust. Brands today have been looking for a more holistic mobile communication solution apart from traditional messaging. With Google’s RCS, we now have one. Joining Google’s Early Access Program means a lot to us, and in turn, to our customers who will certainly benefit from it immensely.”