Sep 19: Amazon customers in India are most likely to lay their hands on “shuddh desi” products ranging from kurtas to cow urine-based items, following a move by a company backed by the Rashtriya Swayamsevak Sangh (RSS).
The company is said to have knocked at the Amazon India door to put on the racks its products such as face packs, incense sticks and bath soaps made from cow urine and dung, toothpastes, shampoos, oils to treat arthritis and 10 styles of kurtas.
A News18 report said that the company that goes by the name of Deen Dayal Dham, a Mathura-based body run by the RSS is looking to try its luck on the ecommerce platform by lining up for sale as many as 30 personal care and therapeutic products.
It is being said that the new business move by the Rashtriya Swayamsevak Sangh supported Deen Dayal Dham aims at prompting local industries to find buyers of their products. This, it believes, would provide more employment opportunities for the local village folk.
It may be recalled that the Yogi Adityanath government in Uttar Pradesh had inked a deal with Amazon India to sell Khadi products online. The deal had as a clause that the e-retailer company would train rural khadi artisans to directly sell their products to amazon.in customers across the Indian terrain. The kurtas that Deen Dayal Dham would bring on to the Amazon India showcase would be those made famous by the UP Chief Minister Yogi Adityanath.