Xiaomi Travels Beyond Just Smartphones; Makes Presence Felt in Varied Terrain | CORPORATE ETHOS

Xiaomi Travels Beyond Just Smartphones; Makes Presence Felt in Varied Terrain

By: | October 3, 2018

Oct 3: Chinese electronics company Xiaomi has been renowned as a phone manufacturer – until recently. In order to break this image as just a smartphone company, Xiaomi came up with various devices in the fitness and health, smart home, smart travel categories. The company made use of the technologies like Artificial Intelligence (AI) and the Internet of Things (IoT).

Xiaomi emerged as a top selling brand in the competitive Indian smartphone market. With the introduction of various household devices like air and water purifiers, projectors, security cameras, televisions, and kitchen equipment the company began its journey in the smart home category in the Indian market.

Reports quoting Raghu Reddy, Head, Category and Online sales, Xiaomi India, said the company began working for their mission of not being known as just a smartphone company in 2014. Xiaomi has now started working in the non-technological sections like luggage, shoes, and apparel.

The users were allowed to try, experience and provide feedback on the minimalist design philosophy-based products, at the expanded Mi Home stores’ which were doing a good job in the international market and had the potential to do well in the Indian market.

Together with its partner Mi Ecosystem, the company now has the largest IoT platform in the world. Along with the voice assistant of Mi LED TV, Mi Air Purifier 2S and Mi Home Security Camera 360 with “talk-back” feature at affordable prices Xiaomi recently announced its new generation Android TV.

Xiaomi and its partners who are part of the Mi Ecosystem have around 115 million active devices in segments like lifestyle, smart home, travel, toys and more. The company keeps customizing the products for the Indian users based on their feedback at the experience stores and social networks.

The target audience was longing for Mi Tv and the company brought the device to India with voice support system. As per the statements made by Raghu Reddy what the customers want next is Mi laptops. Refreshing the smartphone category, the company launched budget-friendly devices like Redmi 6, Redmi 6A and Redmi 6 Pro. The budget-friendly smartphones were launched along with its POCO F1 which came in the price segment of Rs 20,000-Rs 30,000.

Even though Xiaomi began as an online retailer, the company is now working on expanding its presence in the offline market. Currently, Xiaomi has four “Mi Home Experience Stores” in Bengaluru, Chennai, Mumbai and Delhi and 36 “Mi Home” stores across India. With the aim of strengthening their stand in the offline market, the company is looking forward to opening around 100 ‘Mi Home’ by the end of the year 2018.