WoodenStreet Looks at Franchising for Expansion – CORPORATE ETHOS

WoodenStreet Looks at Franchising for Expansion

By: | March 12, 2019

March 12: WoodenStreet.com, a tailor-made furniture solution provider, has kicked off efforts to begin franchising as a start to its next level of expansion across India.

WoodenStreet, which boasts a high-performance model with zero inventory, is said to offer franchisees access to a massive catalogue of over 10,000 designs and its customization facility. The company has a team of professional designers and that gives it an upper hand when dealing with customization.

According to Lokendra Ranawat, CEO of WoodenStreet, “a majority of the people will rather go for furniture customized to match their personality than opting for run-of-the-mill furniture. This era has exploded into everything being personalized the way we want. And customization matters a lot when it comes to a diverse country like ours.”

The company has realised that 90% of the Indian furniture market stays unorganized and that in effect has been a hassle in getting customized furniture from small businesses and carpenters. In 2015, WoodenStreet went a step ahead to tide over this situation by launching its online platform which eased the whole process of getting custom-made furniture. Since then, the company has grown leaps and bounds thanks to their USP and smart management of available resources.

Over the past three years, WoodenStreet has grown to be among the top 3 furniture brands of India and has a vast network across more than 100 cities with more than 30 delivery hubs and 12 experience stores. This network will expand to even the smallest corners of the nation as franchisees step in to be a part of this company, the company said.