UAE-based Romana Makes India Foray; Lines Up Zero Waste Model | CORPORATE ETHOS

UAE-based Romana Makes India Foray; Lines Up Zero Waste Model

By: | January 11, 2018

Jan 11: Drinking water company Romana Water has made its India foray, with a unique move that would make it noteworthy on the nation’s eco-terrain. The company, which has been a major player in the UAE marketplace for long, has said that along with the launch of its drinking water brand, it would also set up bins to collected used water bottles at all distribution centres.

Looking to be the first of its kind in the bottled water industry with a zero waste model, Romana, according to its Chairman Pradeep Kumar, will form tie ups with distributors and shopkeepers to install collection bins for used bottles. “This step will see fruit only if the customers and shopkeepers co- operate. We do hope they understand and assist us in this mission in the initial stage,” he added.

Romana drinking water will be available in 250ml cups, 500 ml, 1 Iitre, 1.5 Iitre and 2 Iitre bottles, in India. Romana, which has proven history of providing clean and quality water in the Gulf countries for the last two decades, has made its India foray keeping in mind the growing market for potable, mineral water in the country. Romana has setup a factory in Valliyoor, Tamil Nadu, where the initial phase of production for Kerala will be managed.

According to Pradeep Kumar, the company will focus on the consumer base of Kerala in the first phase. “We have established a state-wide network for distribution. Thiruvananthapuram and Kollam districts will be handled directly by the company. We have also entered into tie ups with distributors for the remaining 12 districts. Apart from Kerala, the product will also be available in four districts of Tamil Nadu including Chennai, and also in Bengaluru in Karnataka.”