May 31: Toyota is all set to launch its own variants of Suzuki’s Baleno and Brezza models through cross-badging agreement. And contrary to expectations, Toyota won’t be pushing for a high-end pricing. Instead, the company will be upping the competition in the respective segments by making its models cost-effective.
The company will be managing the cost by increasing the localisation for the aforesaid models. The localization will also help the company fall in line with the ‘Make in India’ initiative, according to reports quoting Atsushi Oki, the Vice President of Toyota Kirloskar Motor.
Although it’s still not clear whether Toyota will have its Baleno and Brezza models priced cheaper than that of the original model. But at least it’s confirmed that the prices won’t going higher like we usually witness in cross-badging agreements.
Further details were not revealed by the company regarding the pricing, but it assured that the company will continue keeping the price momentum in the right direction with regard to the price sensitivity of the Indian market.
Toyota also didn’t disclose about additional details of the new model including the redesigning. The final changes are yet to be finalized, and works are still under progress. Further changes are expected to be incorporated in the coming times, which indicate that the models won’t be heading out immediately to the market. Toyota has said that the dates for a rollout are yet to be finalized.
Toyota had signed a memorandum towards business partnership with Suzuki during February last year. Under the memorandum, the two companies would explore concrete projects for collaboration in various aspects including environmental technology, safety technology, and information technology. This would be in addition to mutual supply of products and components.