Thomas Cook India Strengthens East India Presence with 2 New Franchisees in Kolkata | CORPORATE ETHOS

Thomas Cook India Strengthens East India Presence with 2 New Franchisees in Kolkata

By: | January 23, 2018

Jan 23: Thomas Cook (India) Ltd, India’s leading integrated travel and travel related financial services company, on Tuesday said that it has strengthened its presence in Kolkata with the inauguration of two new franchise ‘Gold Circle Partner’ outlets.

According to the company, this expansion augments its total number of outlets to 9 consumer access centers with 4 owned branches and 5 Gold Circle Partner (franchise) outlets in Kolkata and totally 16 consumer access centers with 9 owned branches and 7 Gold Circle Partner (franchise) outlets in East India.

Thomas Cook India’s internal data highlighted East India as a high potential source market for its holiday and Forex business. Hence, in an initiative to harness this opportunity, the company then identified Kolkata to set up its new Gold Circle Partner franchise outlets.

The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence-reach across the country, giving consumers access to the company’s products & services in metros/minimetros and strongly emerging Tier 2 & 3 markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business.

“The new Gold Circle Partner outlets in Kolkata offer consumers end-to-end travel solutions with a bouquet of travel and travel related financial services, including international & domestic holidays (group tours, FIT personalised holidays, cruises, rail), travel insurance, foreign exchange, pre-paid forex cards and remittance services,” the company said.

Commenting on the development, Rajeev Kale, President & Country Head Leisure Travel & MICE, Thomas Cook (India) Ltd, said, “the East market has been identified as a prime growth driver and continues to deliver strong growth of 30% YoY for our Leisure Travel business. Kolkata offers us significant potential and we have selected our new outlets in Kolkata’s prime localities. New Alipore & Ballygunge are the most affluent localities in the city, providing us with a viable catchment of consumers across families, young professionals and business travellers.”