Aug 17: Information technology solutions provider Tech Mahindra is foraying into sporting action across the west. The Mumbai-headquartered company has today revealed a new partnership with US-based football team Jacksonville Jaguars under which the company will be aiding the team with technological assistance for a period of four years.
As per the deal, Tech Mahindra will be providing modern IT tools like artificial intelligence and data analytics that will help to improve the experience of both front office efficiencies as well as the fans of the football club. The size of the deal hasn’t been revealed by the company.
Tech Mahindra’s technological assistance to Jacksonville Jaguars is expected to up the engagement of fans during the match as well as on pre-match and post-match occasions. The digital technology will be used to create immersive fan experiences. Tech Mahindra’s data analytics will also be deployed to up the team smartness with the backing of artificial intelligence.
Tech Mahindra Chief Marketing Officer and Chief Strategy Officer Jagdish Mitra has been quoted as saying that initial deal was signed for a period of four years. Mitra said that the partnership is a part of Tech Mahindra’s effort to improve its engagement with the local community belonging to the market where the company has a presence.
Florida-based Jacksonville Jaguars is an American professional football franchise which competes in the National Football League as a member club of the American Football Conference South Division. Apart from Jaguars, Tech Mahindra is also in discussion with more football clubs across other geographies to provide its technological assistance.