Tata's Iconic Indica, Indigo Models Go Off Production | CORPORATE ETHOS

Tata’s Iconic Indica, Indigo Models Go Off Production

By: | May 23, 2018
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May 23: Tata Motors has put an end to the production of its Tata Indica hatchback and Tata Indigo sedan models in India. According to SIAM data, the company hasn’t produced a single unit of the long-running sedan and hatchback model during the current financial year.

The move however seldom comes as a surprise. Tata Motors has made the shift to its new IMPACT design, leaving behind the Indica and Indigo models with the older design. Last year, Tata Motors had rolled out only 1686 units of Indica, while the production count of Indigo stood at 556 units.

While the launch of Zest and Bold triggered the phasing out of the older counterparts, the recent aggressive push of focus to newer models nearly confirmed the phasing out of the models. Besides, Tata Motors will also have its portfolio streamlined owing to the upcoming BS VI requirement. It already appeared unlikely that Tata would opt to upgrade its older models to the new standards with such heavy investment.

The move will mark an end to one of the landmark models of Tata Motors in the country. The hatchback is Tata Motors’ first fully indigenous model in India. Indica, which debuted at 1998 Geneva Motor Show, was launched targeting the buyers who were looking for an upgrade from small cars. It was able to strike the right chord with the buyers as Indica went on to become the segment leader in just two years.

The immense popularity of the hatchback also forced the company to rollout its sedan version under the branding Indigo, which was launched in 2002. Both the models were later upgraded under the name Indica Vista and Indigo Manza. Tata also launched station-wagon Indigo Marina in 2006, which was however phased out in 2009 in favour of the Indigo Manza under its new bigger platform.

Tata is expected to carry forward the phasing out to Tata Nano, which had only 45 units manufactured in the month of April. Tata will still be keeping the model alive in the market by replacing the fuel variants with an all-new electric variant of Tata Nano.