Oct 9: Star Sports, India’s largest sports broadcaster sub licensed BCCI audio rights to Sports Flashes, India’s biggest Multi-sports App which runs the Only 24×7 Sports Radio Channel of India. The rights are allotted for five years and will include Audio Broadcast of BCCI Audio feed for Global Audience for Radio to Sports Flashes.
First time in the history of Indian cricket, the game will be broadcast live around the World for Global Cricket Audience on Radio. Sports Flashes will be using the services of world known commentators like Carl Hooper, Ricardo Powell, Sandeep Patil, Syed Kirmani, Mohd Kaif, Atul Wassan, Brad Hogg, Rohan Gavaskar, Lisa Sthalekar, Reetinder Singh Sodhi and Ashok Malhotra.
The estimated Indian audience globally who consumes cricket is 20 Million which is increasing year on year. There are 30.80 million NRIs globally and this population is increasing by 1% every year.
On the occasion, Raman Raheja, Founder, Sports Flashes said, “We thank Star Sports for giving us this opportunity for being the official partner for BCCI Audio feed. We intend to reach an audience of 350 Million International Cricket Fans around the world over the next 5 years through our International English feed. Besides this, we shall provide a special Hinglish feed for the Global South Asian fans of Indian Cricket outside India. We shall be tying up with various radio stations globally for live feeding of the audio content. We are ready with the tie-up for West Indies series.”
Radio Sports Flashes was launched in January 2018 as 24×7 Internet Radio Channel, that broadcast Sports content like Live Chat Commentaries, Talk Shows, Special Sports Programs, Experts Comments, Sports News & Updates, Audio Documentaries, University Sports & Sportainment Content.