Shell Partners Mahindra; India Firm to Endorse Shell Maximile Brand  – CORPORATE ETHOS

Shell Partners Mahindra; India Firm to Endorse Shell Maximile Brand 

By: | January 15, 2019

Jan 15: Global lubricants giant Shell Lubricants has entered into a strategic partnership with India’s Mahindra & Mahindra Ltd. As per the deal, the two companies will work together to offer market-leading, high-performance lubricant products, such as engine oils, transmission and axle oils, including those under the ‘Maximile’ brand.

According to a report, the lubricant brand will be distributed via the Mahindra dealership network and bazar networks through the Mahindra spares business unit.

The two companies would also look at developing innovative, unique and differentiated technologies and products, so as to take the deal forward.

Shell Lubricants has said that it has standing relationships with OEM partners and works very closely with them to benefit customers across sectors and help them achieve their ambitions through co-engineering and other partnership activities. The company added that the partnership with Mahindra would bring in next-generation mobility solutions and new technologies to the Indian market.

Mahindra & Mahindra  and Shell have core strength areas in their respective fields. While Shell innovates to meet global energy demand and has unique technology offerings such as GTL (gas to liquid) which can be harnessed to meet BS-VI norms, M&M would extend the partnership in other sectors as well. In addition, Shell and Mahindra have joined forces to unleash the power of two major brands in order to accelerate the future of transport in India and beyond,  said a report quoting a Mahindra official.