Samsung Back to Top Spot Despite Xiaomi's Best-Selling Models | CORPORATE ETHOS

Samsung Back to Top Spot Despite Xiaomi’s Best-Selling Models

By: | July 27, 2018
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July 27: Samsung has climbed back to the top spot among the list of Indian smartphone manufacturers for the second quarter of 2018. According to the data released by Counterpoint Research, Samsung devices has accounted for 29% of the overall smartphone sold in the country.

Samsung’s surge to the top spot comes despite Xiaomi bagging individual accolades. The Chinese manufacturer’s Redmi 5A was the best-selling phone of the country during the quarter according to Counterpoint Research. The device held a market share of 9% among the total number of smartphones sold during the quarter.

Samsung’s launch of greater number of models has helped the company surpass the Chinese manufacturer and conquer the top spot for the second quarter. The mid-range affordable devices under the Galaxy J branding were the pick of the lot among Samsung devices.

Redmi 5A was followed by another Redmi-branded device, the Redmi Note 5 Pro with 6% market share, while Samsung Galaxy J6 took the third spot with a share of 5%. The data also deviates from the data provided by Canalys, who claimed the Galaxy J2 Pro to be the best-selling phone in India. Canalys had also placed Xiaomi atop Samsung for the second quarter based on total sales.

In addition to regaining the top-spot, Samsung has also grabbed a year-on-year growth in terms of market share. The South-Korean manufacturer had a market share of 24% during Q2 last year, while it rose to 29% this year.

The biggest growth among the top five is for Xiaomi, which managed to grab 28% of market share up from 16% during Q2 2017. The close battle between Xiaomi and Samsung is tipped to intensify in the coming days. Xiaomi will also be launching the successor of Mi A1, which was among the best-selling phones in its category.

Vivo, Oppo, and Honor brands followed Samsung and Xiaomi in terms of overall share. Premium brand OnePlus too managed to grab a whooping growth of 284% in shipments, though it missed out on the top five due to the absence of further models. OnePlus also managed to climb up to the top spot among premium smartphones. Among the feature phones, Reliance Jio emerged the topper with a massive share of 47%.