July 20: Indian smartphone manufacturers have been facing stiff competition with the entry of Chinese players. At present, the market is dominated by Chinese smartphone vendors like Xiaomi, Vivo, Oppo, OnePlus etc. and other foreign brands like Samsung and Apple. But that could be about to change, as Indian manufacturer brands are now eyeing for a return, thanks to the support offered from abroad.
Chipset manufacturers Qualcomm and MediaTek have shown the readiness to aid Indian manufacturers in making a strong return to the market. According to a report, MediaTek India’s country head Kuldeep Malik has acknowledged the fall of Indian players in the market, but said that the possibility for a comeback is huge.
Accordingly, MediaTek has been closely working with a few of the Indian smartphone brands, helping them make a comeback to the market. As per his words, works are already progressing in the right direction, though it wasn’t mentioned with which all brands the Taiwan-based chipset manufacturer has been associated with.
Jim Cathey, SVP and President, APAC & India, Qualcomm International, also has been quoted as saying that Indian smartphone brands have the potential to comeback if they move in the right direction. In a recent interaction with the Economic Times, he said that Qualcomm will continue to enable local brands, helping them become successful in smartphone business. But simultaneously, Qualcomm would also be working closely with other foreign players to facilitate a smooth entry of theirs into the Indian market.
In addition to hardware support, Indian vendors will also have to look at other areas including software, design, marketing etc. Manufacturers like Micromax, Karbon, Lava, etc. have got subdued with the strategies employed by the Chinese players, causing a heavy deterioration in their market share. If they can put all these under control, we could once again see brands like Micromax toppling sales of Samsung in the Indian smartphone market.