March 8: Pepe Jeans India has signed Bollywood heartthrob Sidharth Malhotra as its first ever Indian brand ambassador. An intriguing mix of classic movie star with an irreverent, urban edge, Malhotra’s unique style, confidence, and charisma makes him the perfect advocate for Pepe Jeans’ newest Spring Summer 18 campaign #MadeToCreate.
Sidharth Malhotra joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modelled for Pepe Jeans over the years. Malhotra will kick-start a multifaceted campaign set to inspire the next generation of artists and trailblazers. As part of the Spring Summer 18 campaign, Malhotra shared the spotlight with Polish fashion model Hanna Juzon.
“Pepe Jeans today has evolved in to one of the coolest and most iconic denim brands in the world. We are happy to have Sidharth Malhotra become part of the Pepe Jeans brand heritage. He joins a long list of celebrities, models and fashion icons that have been featured in our global brand campaigns over the years. Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans.” said Kavindra Mishra, MD Pepe Jeans India.
According to Sidharth Malhotra, “Pepe Jeans is such a cool and iconic casualwear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a longtime fan of the brand.”