Parag Milk Foods Launches Ready-To-Eat Gulab Jamun and Rasgulla – CORPORATE ETHOS

Parag Milk Foods Launches Ready-To-Eat Gulab Jamun and Rasgulla

By: | January 7, 2019
Parag Rasagolla

Parag Milk Foods Ltd, leading manufacturer and marketer of dairy-based branded foods in India, recently launched two ready-to-eat Indian desserts, Gulab Jamun and Rasgulla, made from pure cow ghee and cow milk under the brand Gowardhan. With this, the company has forayed into the Indian sweets category which is ~Rs. 7,000 -8,000 Crs in size.

The company has a strong history of innovation, especially in its cheese category, which has enabled it to strengthen its value added products (VAP) category that made up two-thirds of its overall revenue in FY18.

With the entry into the ready-to-eat Indian desserts category through the introduction of the beloved desserts of all Indians, the company plans to further strengthen its VAP category.

Devendra Shah, Chairman, Parag Milk Foods Ltd. said, “The market for the Indian “sweets category” is extremely large. In this category, Gulab Jamun and Rasgulla are the two most popular Indian desserts, with nearly every store in the country serving some version of them. We have introduced these two products on a small scale which we will gradually scale up across India. Although, we have started by introducing the regular range in Indian sweets that consists of Gulab Jamun and Rasgulla, we plan to introduce Mysore Pak, Shahi Gulab Jamun, etc in the future. We are excited to bring this range of desserts to the market.”

Gowardhan Gulab Jamun and Gowardhan Rasgulla is currently available in 1 kg pack sizes at Rs. 190/-. The product has been launched across India, with the main markets for Gulab Jamun being West, North and South India, while that for Rasgulla being North and East India.