May 27: Smartphone maker Oppo has ushered in a new brand identity with added focuses on quality, craftsmanship and uniqueness.
The company which has emerged as the fastest growing smartphone brand in the premium segment globally with an unprecedented 863% growth, has partnered with celebrated designer, Eddie Opara of Pentagram, New York to craft a new brand identity.
The new brand identity showcases an exciting evolution in the company and its ongoing growth and success. The new brand imagery reveals a much simpler, symmetrical logo. With characteristic Oppo curves, the new logo is distinctive yet elegant and offers a design, which leaves ample room for imagination.
The imagery also includes a new color system and visual layout system, as well as marks the debut of a custom typeface, Oppo Sans. This new brand image earmarks the growth and wider reach of Oppo as it continues to expand into more diverse markets and environments worldwide.
The company is also introducing a new series in its product portfolio – Reno series. The Reno series is targeted at creative young trendsetters with a passion for self-expression and imagining the unimaginable.
Reno is expected to be a catalyst for Oppo’s smartphone development in India for the next ten years. Reno will be available in all markets where Oppo has a presence. After receiving tremendous appreciation at the recent launches in China and Europe, Oppo Reno is all set to make its way to India soon.