Aug 1: Chinese manufacturer OnePlus has earlier revealed its plans to open up more offline stores in India by the year end under its Experience Store branding. However, the company believes that e-commerce will still remain its biggest channel in the country for a few more years.
OnePlus India Vikas Agarwal revealed that the priority of the company was still the online channel compared to the offline channel. Speaking about its offline plans, Mr Aggarwal said that the plans were a bit less aggressive as compared to the manner in which the company was pushing the online sale of its smartphones and accessories.
As a result, OnePlus will continue to have Amazon as its priority partner in India. Speaking of the partnership, Agarwal said that the partnership was a long-term commitment, and included joint planning with Amazon being aware of the plans of OnePlus for every year.
For OnePlus, offline opportunities will still be pursued by the company. However, it would only be a top-up if being weighed up against the online sales. Though he did admit that the offline store it started in Bengaluru last year had succeeded all the expectations of the company. The success of the OnePlus Experience Store in Bengaluru was also the reason why the company is now expanding the stores to other top cities in India.
Around four more Experience centres are expected to be open up by the year end by OnePlus. The company has fixed Chennai as one of the locations for the Experience Centre, while the remaining three will be setup in two cities among Delhi, Pune, Hyderabad, and Mumbai. Altogether, OnePlus is targeting to open ten authorised stores including the Experience centres by the end of 2018.
Apart from the aforesaid, OnePlus will also put focus over fortification of its presence in Tata’s Croma stores. Croma was the company’s first attempt to sell its smartphones outside of Amazon. With the partnership turning fruitful, the company is now gearing up to setup dedicated OnePlus sections inside larger-format Croma stores.
Besides, OnePlus is also mulling over setting up a second headquarters along with a new R&D center in country this year. Setting up the unit will help OnePlus to further focus on the requirements of the customers in India.