March 15: Honda Cars India, the Indian subsidiary of Honda Motors, has launched its Civic executive sedan Indian market. Compared with its rivals like Hyundai Elantra, Toyota Corolla Altis, and Skoda Octavia, Honda had set the diesel MT in a higher price range and the petrol CVT variant was put in the competitive segment.
According to a report, the newly launched tenth generation Civic is a perfect car for the customers who are looking to upgrade from Honda City. Honda has completed its sedan portfolio with the new Honda Civic. The Japanese carmaker has opted for a different strategy when compared to the rest of the car brands.
In February, half of the sales for Honda were of the Amaze model. This was due to the impact made by the second generation model in May 2018. Lately, Amaze has contributed to one-third of the sales of Honda. The rise and fall of the year over year growth was based on the sales of the sedan.
Nowadays, most of the customers are seen opting for SUVs. Thus almost all the carmakers are exploring the opportunities and ideas in the SUV space. Two novel SUVs Nexon and Harrier were launched by Tata in 16 months, said the report.
Some of the international brands Kia, MG Motor and Citroen, which are entering the Indian market are also gearing up to launch its SUVs in the market. In contrary to these companies, Honda is progressing with its four-strong sedan series.
After the pre-orders were open for the new Civic, in just 20 days, has now received bookings for around 1,100 cars. The previous generations of Civic had also garnered the name of the nest seller of the brand. Looks like the car will continue the same. Honda is to launch the next Generation City in 2020.
The leading car maker’s strategy does not depend on the sedans. Honda is in plans to unveil a premium SUV at Auto Expo 2020. There is also news that the car to be unveiled at Auto Expo 2020 is Honda’s HR-V whose rivals will include Hyundai Creta, Nissan Kicks, Tata Harrier, and upcoming Kia SP2i.