Oct 5: Functional Fitness Studio Brand MultiFit Wellness has begun its UAE operations. The launch was accompanied by the induction of 11 International Olympic athletes to its Technical Advisory Board.
Following closely to its entry into the hyper-competitive UK market, through the acquisition route, these announcements are part of the brand’s Vision 2020 growth strategy. As part of this strategy MultiFit aims at, reaching a strength of 100 large format multi-disciplinary Functional Fitness studios by next year; exponentially expanding its nutrition business, esp. the online and sports nutrition with an aim of emerging as a dominate player in the space; and building the country’s first gym chain developed fully-customized FitTech platform.
The company currently operates a chain of over 22 large format multi-disciplinary Functional Fitness studios across India, UK & UAE marking a presence in 8 cities. Further it has another with 10 more set to go live in 60 days and 20 more signed up gyms which are slated to go live over the next 4-5 months taking the total count to 52 fitness studios.
Company sources said that the Vision 2020 growth strategy has been built around three pillars – Rapidly expand in both the global and domestic markets and capture this un-tapped potential; Harness the best practices and talent from the developed markets and use it as a base for innovation and evolution; and Create a global community of committed fitness enthusiasts.
The company estimates that the industry though even very attractive at current numbers, will grow at a far greater pace than predicted and will have a huge requirement for not just quality nutrition advice but also for holistic multi-disciplinary physical fitness centres.