April 10: Car manufacturer MG (Morris Garages) Motor India has entered into a partnership with HR Tech and Talent Acquisition solutions company PeopleStrong, in a bid to increase the hiring of female professionals across its upcoming sales and service outlets.
As part of the tie-up, MG Motor India will hire a significant number of women professionals in customer-facing roles such as front-end/back-end showroom operations, service, call centre, sales, and management.
A report said that PeopleStrong will be extending its premium digital recruitment services to MG Motor India, helping the brand recruit around 3,500 dealership staff in two phases. The first phase of hiring will span the next six months and will focus on recruiting a total of around 2,000 dealership staff across the carmaker’s widespread network of 110 sales and service outlets in India.
MG Motor India plans to extend its focus on women participation to customer-facing areas such as showrooms. Most of the front-line job responsibilities will be given to women in our sales and service outlets, aiming at a heightened and caring ownership and service experience for our customers.
The role of women at MG is even more profound from manufacturing operations to end-product contribution, with an aim to be the domain leader when it comes to providing equal employment opportunities to all genders, across all levels, the company has been quoted as saying, by the report.
PeopleStrong has a strong presence in the talent acquisition domain and comes with the required market intelligence, as well as a proven and successful track record within the automotive space.
On being able to power MG Motor’s journey in India as its talent acquisition partner, with a special focus on increasing women’s representation within its workforce, PeopleStrong said that through its standardized processes and AI-enabled digital matchmaking, it would provide tailored skillsets required to establish MG’s strong foothold within the Indian market.
MG Motor has already made some ground-breaking decisions by highlighting its preference to hire women sales leaders for its dealerships. This specific domain has, until now, been the bastion of men in the Indian automotive sector, particularly in tier-2 and tier-3 cities.
MG Motor India is a future-ready organization that sets the industry benchmarks not only in terms of a young & smart work culture, but also in terms of diversity; female employees already account for 31 percent of the company’s total workforce and it plans to further increase the number of women hires in the future.
With a focus on three key pillars – diversity, innovation and safety, MG Motor India is in the process of building a strong base for its future operations, the report added.