Jan 16: Hyderabad-based service company, Lycos Internet Ltd, on Tuesday announced the addition of an interactive content suite for their web and mobile audiences at Lycos.com.
“Lycos has partnered with TinBu, a leading provider of content for digital publishers, as part of a long-term strategy to enhance the user experience, site traffic and revenue generation at Lycos.com,” the company said.
Ed Noel, the General Manager of Lycos Media Division, US, said, “we are excited to offer our web and mobile audiences a comprehensive platform of in demand content. This new content suite will enhance consumers user experience, increase time on site, increase repeat site traffic and translate into increased advertising options and revenue generation.”
According to the company, the content suite is currently live at Lycos.com with the addition of US and International sports coverage, including live in game scoring, to be added in Q1, 2018. The content suite has integrated revenue generation provided by a video ad product named Outstream, provided by Oath (formerly AOL).
Incorporated in 1995, Lycos is engaged in providing digital marketing services and is into the development of computer software and services.
Shares of the company were trading in red at Rs 7.28, down 8.20% from the previous closing of Rs 7.93, on BSE at 11.17 am today.