Lenovo Inks Pact with Ducati MotoGP – CORPORATE ETHOS

Lenovo Inks Pact with Ducati MotoGP

By: | April 9, 2019

April 9: Laptop maker Lenovo has entered into a multi-year sponsorship pact with the Ducati Team competing in the MotoGP World Championship. This takes forward the company’s ambitions to become one of the world’s most admired and globally recognized brands, said a news source.

Lenovo has been the key technology partner for Ducati since the 2018 season, which will include the team using Lenovo’s PCs, tablets and servers both on and off the track.

The partnership also includes co-development and collaboration on product R&D as part of a program to further accelerate the team’s progress and success. Lenovo’s first race with Ducati was on April 8, 2018 at the Autódromo Termas de Río Hondo, Argentina.

Lenovo feels that MotoGP has been growing in global attention and stature every year and has become a sport watched by millions across the world. Ducati’s 90-year heritage and focus on innovation, speed and performance aligns very well to Lenovo’s own story as a company and what drives its product development.

For Ducati Motor Holding, Lenovo was the logical choice for facilitating its leap into the 21st century, given its track record in designing the ‘latest technology’ and providing ‘high-level services’.

Ducati’s fostering of IT and digital capabilities has been mainly due to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership could be successful.