Kwality Launches New Flavour 'Thandai' to Ready to Drink Segment | CORPORATE ETHOS

Kwality Launches New Flavour ‘Thandai’ to Ready to Drink Segment

By: | February 23, 2018

Feb 23: Delhi-based Kwality Ltd, a leading private dairy company in India, on Friday said that it has recently launched another flavour ‘Thandai’ to its flavoured milk offerings.

According to the company, at present, there are 5 flavours including Kesar, Badam, Elaichi, Butterscotch and Cold Coffee.

“Indian consumers are slowly moving from carbonated soft drinks to healthier options, flavoured milk represents one of the fastest growing segments in the Indian dairy market satisfying the needs to evolving consumer preferences. Kwality Ltd is India’s first company to launch Flavoured milk with Fortification of Vitamin A & D,” the company said.

Speaking on the occasion, Nawal Sharma, President & Head – Business transformation, said, “we are quite ecstatic to add India’s first ready to drink Thandai fortified with Vitamin A & D in our ready to drink segment of beverages. The product was designed & customised keeping in mind the traditional palate of Indian consumers. The company has planned the launch of the flavour keeping in mind the upcoming festivity of HOLI which is one of an important festival in India.”

Shares of the company were trading in red at Rs 86.60, down 0.74% from the previous closing of Rs 87.25, on BSE at 2.50 pm today.