April 7: The Mukesh Ambani-promoted infant in the domestic telecom space, Jio has decided to withdraw the three months complimentary benefits of Jio Summer Surprise, “as soon as operationally feasible, over the next few days”, the company said. Jio’s decision to shelve the freebies came after sector regulator Telecom Regulatory Authority of India (TRAI) “advice”.
The entrenched telcos have been crying foul that the Trai has been dolling out “indue” favour to the new entrant Jio which made its baby steps in the telecom space few months back into giant strides.
“Today, the Telecom Regulatory Authority of India (TRAI) has advised Jio to withdraw the three months’ complimentary benefits of Jio Summer Surprise,” the company said in the statement. “Jio accepts this decision. Jio is in the process of fully complying with the regulator’s advice, and will be withdrawing the three months complimentary benefits of Jio Summer Surprise as soon as operationally feasible, over the next few days,” the statement added.
However, the company said: “All customers who have subscribed to Jio Summer Surprise offer prior to its discontinuation will remain eligible for the offer.”
On March 31, Jio announced its Jio Summer Surprise offer. Under this offer all Jio Prime members making their first recharge payment of Rs 303 (or higher) plans got three months’ complimentary services in addition to the benefits of their purchased plan.
The company on March 31 in a statement said: “Every Jio Prime member, when they make their first paid recharge prior to April 15 using Jio’s Rs 303 plan (or any higher value plan), will get services for the initial three months on a complimentary basis. The paid tariff plan will be applied only in July, after the expiry of the complimentary service.”
Looking at the unprecedented rush of subscription, the company had also extended the deadline to buy Jio’s Rs 303 (and other) plans till April 15. Reliance Jio had announced that in “just one month, over 7.2 crore Jio customers have signed up for Jio Prime, making it one of the most successful customer privilege programmes anywhere in the world.” The newcomer in the industry has over 10 crore customers hooked to its network.
Reliance Jio had launched a free voice and data plan in September 2016 and had extended it till March 31, 2017. Reliance Jio had launched the Welcome Offer on September 5, 2016, which was valid for 90 days with extended benefit till December 31, 2016. The Happy New Year offer was launched on December 4, 2016, which was valid till March 3 with extended benefit till March 31, 2017.