April 1: Multiplex chain INOX Leisure Ltd has opened its third multiplex in Chennai. The newest INOX multiplex in Chennai has come up at The Marina Mall on the Old Mahabalipuram Road, popularly known as the OMR.
The massive multiplex boasts 1820 seats spread across eight imposingly designed auditoriums. The occasion also marks the launch of INOX’s homegrown giant screen format – BigPix in India. Each of the eight screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The multiplex operated its first show on Sunday, 31st March. INOX’s latest addition in Chennai would augment its presence in Tamil Nadu to a total of 31 screens across five properties.
According to reports, the latest INOX multiplex is expected to redefine the cinema viewing experience with its striking features including INOX’s very own big screen format, the BigPix, introduced first time in the country, with a stadium-like auditorium.
The auditoria are equipped with Laser projection system offering 300% brighter and crystal clear image quality and an outstanding uniformity with higher contrast. In addition, the theaters also offer a surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of each auditorium compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.
The multiplex will boast of a string of customer-friendly digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant activities and content.