Jun 13: Bengaluru-headquartered Hinduja Global Solutions (HGS), a global leader in business process management, on Tuesday announced that the compnay has won an American Business Award Gold Stevie, which recognizes exceptional performance in the category of Business-to-Business Services.
“The HGS submission was based on a customer experience solution for an online automotive marketplace leader that resulted in 80% of SMS contacts converted to dealer leads. Using analytics, HGS evaluated all of the contacts that did not result in a lead being generated to identify root cause. The study provide clarity into the reasons people were engaging online and HGS implemented innovative solutions to improve lead conversion including leveraging SMS and A/B-testing agent scripting,” the company said.
“As a company that leads with design thinking strategy to solve real business problems, like how to increase online lead conversion, we are proud to be recognized by the Stevie Awards,” said Andrew Kokes, HGS Senior Vice President, Global Head of Marketing. “At HGS, we are deeply committed to our role as a solutions provider. It is our job every day to power our clients’ business by being brilliant at the basics to drive results, consistently.