Dec 5: Godrej and Boyce, a Godrej Group company, on Monday announced the launch of a new home furniture brand, ‘Script’.
According to the company, Script is an attainable premium brand that is inspired by contemporary lifestyle and promises to offer ‘freedom of living’.
“With an investment of Rs 50 crore in the new venture, the plan is to launch 3 stores across 3 cities in the first year and focus on further expanding the brand in metros,” the company said.
“Script is pegged as a lifestyle extension from the house of Godrej. Backed by an extensive design thinking method, Script will be tapping into a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of 320 crore by the end of the 3rd fiscal year,” it added.
Commenting on the launch, Rajat Mathur, Business Head Script said, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently there is limited number of international and national branded furniture players in the market. In addition, there is also a vacuum in the attainable premium segment in furniture retail. With Script we see a huge opportunity to bridge this gap. Backed by a very strong design and R&D team, Script promises to offer our consumers the freedom of living.