Future Ropes in Daggubati's Production Venture to Make Film on Sona Masoori Rice | CORPORATE ETHOS

Future Ropes in Daggubati’s Production Venture to Make Film on Sona Masoori Rice

By: | January 26, 2018
Sona Masoori

Jan 26: The Future Group has collaborated with Suresh Productions and Annapurna Studios of Hyderabad to create a film on its recently launched Golden Harvest Sona Masoori, a fine rice variety. Golden Harvest is a Rs 1200-crore brand and has products in categories such as staples, spices and dry fruits.

Future Group CEO Kishore Biyani has been quoted by news sources as saying that the company has invested around Rs 70 crore to Rs 80 crore on a processing plant for the rice that is being procured from the southern states.

Actor Rana Daggupati , Director of Suresh Productions said he is excited to be part of the project as the film being planned brings him back to making short form content. He added that he enjoys reciting tales of food and family.

According to Biyani, the Future group is expecting its retail business to hit Rs 40,000 crore by 2018-19, of which Hyderabad will contribute Rs 4 crore.