Oct 31: India’s largest and fastest growing Functional Fitness Studio Brand ‘MultiFit Wellness Private Ltd’, on Tuesday announced India’s first Gym chain driven fitness incubator program, namely ‘MultiFit Fitness Incubator Program (MFIP)’. To be housed out of its Bangalore and Pune facilities, the program will be a healthy mix of technology-based start-ups and ideas as well as conventional ones across sports, fitness, wellness and nutrition. MultiFit has already commenced incubation of a Fitness CRM, Nutrition program ‘Fitsperts’ and MMA Academy ‘MultiFit MMA Pro-Academy’ – all to be commercially launched over the next three-four months.
Commenting on the Incubator Program, Dr. Samir Kapoor, Founder & MD, MultiFit said: “The fitness business is changing extremely rapidly, driven not just by technology but by the fast-changing socio-economic landscape of the country. It is a known fact that over 400 million will be added to our urban population count over the next decade, over 75-80% of all mortality in the country will be driven by NCDs by 2020 and technology will enter a Machine Learning / AI dominated space, transforming and disrupting everything in the process. If we are not prepared for this change, we will be left way behind. Having said that, while we understand the business of fitness and wellness extremely well we most definitely need to go the collaborative route for the rest.”
“Launching the fitness incubator program was thus imperative. Through this program we aim at tapping into all the brilliant ideas that come up on a day-to-day basis across the country but lack the financial and business experience to take it forward. Add to this the large rapidly growing organic community of fitness enthusiasts we have built over the last couple of years as a native market for these ideas, the probability of getting winners increases. While our program will largely focus on early stage ideas, we would not be averse to established entities coming up with new ideas in the space as well,” added Samir.
Assisting MultiFit in this endeavour would also be its newly inducted Technical Advisory Board comprising 11 International Olympic Athletes including Andy Turner, Marilyn Okoro, Chris Tomlinson, Sarah Stevenson, Mark Lewis Francis, Sebastian Rodger, Zoe Smith, Alyson Dixon, Georgina Cassar, Luke Lennon Ford and Manoj Pingle.
Having started off as a 3000 sq. ft. single studio in 2015, MultiFit currently operates a chain of over 32 large format multi-disciplinary Functional Fitness studios across India, UK & UAE marking a presence in 10 cities. Further it has another 20 more signed up gyms which are slated to go live over the next 4-5 months taking the total count to 52 fitness studios.