Feb 9: The Rs 600 cr Kerala based Elite Foods based has launched the Arogya Range of Food products for healthy living. The products launched were Elite Argogya Oats Bread and Rusk, Elite Arogya Multi Grain Bread and Rusk, Elite Arogya Wholewheat Bread and Rusk and Brown Bread. The products are rich in dietary fiber, low in sugar and has zero cholesterol and trans fat.
The products were jointly launched by Sijoy Varghese, celebrity actor and ad film maker, brand consultant to Elite Group and Dr Mumtaz Kalid Ismail , leading Consultant Clinical Nutritionist.
South Indians are prone to non-communicable diseases (NCDs) related to life style such as diabetes, hypertension and cardio-vascular disease, according to Dr Mumtaz. Long ago, such diseases affected people in the 50s, 60s or 70s age group but now it is prevalent among young men and women, she added. This is due to the presence of large amount of carbohydrates and sugar in the diet, she added.
Danesa Raghulal, President of Elite Foods Group said that that company is into diversifed activities apart from food products manufacturing and marketing. They include real estate, sports, infrastructure development, online trading and jewellery. The company manufactures 150 different products and sells 600 metric tons of food prdoucts daily. Elite Foods is targetting a turnover of Rs 1000 cr turnover by 2020. It has nine manufacturing units across India compliant with HACCP, ISO 22000 and TPM.
Danesa Raghulal said that it was the committment to provide quality food products and ensure a healthy living that led to the development of Arogya range.
The launch function was attended by CG Prathibhasmidhan, Director of Elite Foods, Feggy Thomas, General Manager of Elite Foods and K N Ramakrishnan, Deputy Manager and other senior officials.