April 12: Easybuy, the new apparel value retail format from the Landmark Group, is all set to redefine the value fashion market with the launch of its first store in Thiruvananthapuram and 5th store in Kerala market. Landmark Group is one of the leading retail group in the country having retail formats like Lifestyle, Max, Spar and many more under its umbrella. The Brand is very excited to expand in this region and is looking forward to open more stores to build a strong presence in Kerala’s value fashion market.
The new Easybuy store, at the Mall of Travancore, promises to provide customers a one-stop family destination for value fashion with its positioning “super style, super price “. The store is spread over 4500 sq ft, and it offers trendy fashion solutions for the entire family across different categories. This easybuy store provides a delightful shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.
The Easybuy range has more than 1000 styles in the price range of Rs. 69 to Rs. 699. The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. We have also ensured quality at par to international standards given strong sourcing expertise from Landmark group. The Easybuy stores are located at Malls & high streets of Metro & Tier 2-Tier 3 cities thereby ensuring great convenience of shopping and quality service for the middle class family.
Sharing his views on the growth strategy of the brand, Anand Aiyer, Business Head – Easybuy said, Landmark Group India has launched its new value apparel retail format “Easybuy” targeting the middle class families in Tier 2-Tier 3 cities of “Nav-Bharat” which comprise non metro & semi urban India. The customer segment here wants to be trendy, have a restricted choice of outlets, especially in value fashion. Easybuy store will look at addressing this need. Keeping the ‘Nav-Bharat’ customers in mind, Easybuy’s constant endeavour is to come up with trendy and stylish apparels ranges at unbeatable prices.”
The Easybuy collection lives to the ideology of ‘Super Style, Super Price’ by creating a mix of style and utility at the best price in the market, he said.