May 30: Mumbai-based Blue Star Ltd, the Indian air-conditioning and refrigeration giant, has announced the launch of a stylish and differentiated range of residential water purifiers across various price points with RO, UV, RO+UV and RO+UV+UF technologies which include models with an innovative Immuno Boost Technology.
According to the company, the models with Immuno Boost Technology provide alkaline antioxidant water that strengthens the defense mechanism of the human body and helps the body to stay healthy and function perfectly.
“The purified water with Immuno Boost Technology is abundant in alkaline minerals and hydrogen which help balance the metabolism. It can help in boosting one’s immunity and keeping away from diseases by nourishing the body with clean, wholesome ingredients adding essential minerals, raising the pH and making the water antioxidant,” Blue Star said in a statement.
Speaking on the development, B Thiagarajan, Joint Managing Director, Blue Star Ltd, said, “since its entry into the residential water purifier business, Blue Star has made good progress in this segment with its wide range of offerings across various price points. The company plans to build onto and consolidate its presence in this segment with its enhanced range of products and deeper distribution reach in FY19 and is targeting to reach a market share of around 10% in about 3 years.”