Aug 10: Ashok Leyland has hopped on to the Digital Market Place bandwagon by rolling out four innovative digital solutions that have been developed with the potential to transform the commercial vehicle business in the country.
The Hinduja group flagship company believes that the exponential smartphone growth would help in this regard. The new digital solutions come across as simple to use, compatible with all smartphones, and work like any other, everyday app. The four digital solutions, will help customers manage their business with a simple tap, by making it simpler for them to log on to their business from anywhere and manage their operations with ease.
The four apps are i-Alert, which helps customers track their vehicle and helps them get vital info on the vehicle’s health; ServiceMandi, which Connects customers with rated, trained mechanics with pre agreed rates; E-diagnostics that ensures fast diagnostics, and visual instructions for repair; and Leykart, which ensures round the clock availability of the genuine spares along with doorstep delivery, said the company in a statement.
Ashok Leyland’s Digital Market Place is based on the latest technology platform, and is expected to empower customers to better manage their business and enhance their profitability, as well as provide an opportunity for Ashok Leyland to sell services in the aftermarket.
According to Vinod K. Dasari, Managing Director, “Ashok Leyland has always been at the forefront of innovation and technology. Following our belief of ‘Aapki Jeet, Hamari Jeet’, we have consistently strived to bring many industry-firsts which have disrupted the norm and helped us earn our customers’ trust and respect. To support this rapidly growing network of customers, we have consciously invested in creating a digital market place to support them. These digital solutions are an integral part of our growth plan and has the potential to overhaul our commercial vehicle ecosystem. We have been using the digital medium for the past five years to bring process efficiencies and operations improvement”.
Today, we are extending the use of digital medium to enhance our customer efficiency, performance, and profitability through various means of “anytime, anywhere” support for their vehicles. These initiatives will be a growth driver for us and will take us closer to our goal of achieving one-third of our revenues from the aftermarket business. We estimate that these initiatives have the potential of generating Rs 1000 crore in the next 3 years, he added.