May 24: Amazon often touts its ambition to become the world’s most customer-centric company. But things at the moment don’t seem all customer-friendly at Amazon, as several protestors from around the globe are now marking their distress over the e-commerce giant through various platforms.
The reason for the anguish is related to Amazon’s stance regarding return of products. Many of the users have now reported that their accounts have been banned owing to frequent return of products. Accounts are now being reportedly being banned citing violations, but Amazon seemingly has failed to deliver the right reasons.
Some of the users have also reported receiving email from Amazon seeking explanation for frequent returns. Users are demanding Amazon to provide the clear reason for banning as Amazon hasn’t mentioned in its policies that frequent return of products could lead to account ban, an India Today report said.
Amazon does mentions in its conditions of use that the company reserves the right to refuse service, terminate accounts, terminate rights to use Amazon Services, or cancel orders in its sole discretion. However, an explicit statement isn’t available on whether frequent return of products could lead to termination.
Amazon has also promoted its ad-campaign based on its easy-return policy. It’s for this very reason that customers appear to be more agitated. Some of them have written it on their social media accounts that the company led to believe that it was ok to returns items frequently.
Amazon hasn’t yet delivered a proper response over the ban series. But a company spokesperson did make it clear that users abusing the policies are prone to ban. “We want everyone to be able to use Amazon, but there are rare occasions where someone abuses our service over an extended period of time,” said the company representative.
Interestingly, it’s not for the first time that Amazon has been linked with a ban series. Back in April, Amazon denied access to many of its Prime members without providing them a proper explanation, for which the company nearly faced a class-action lawsuit from the users.