April 11: Anchor Electricals, a wholly owned subsidiary of Panasonic, has changed its legal entity to ‘Panasonic Life Solutions India’ with effect from April 1, 2019.
With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This alteration expresses its vision to ‘Make a better, comfortable life with human oriented solutions, said a news source.
Anchor, which is nowPanasonic Life Solutions India, has been a leader in the consumer electricals segment for over five decades. The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables & tapes, conduit pipes, lighting, solar, housing, power tools and Indoor Air Quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market, the report added.
The new corporate identity is expected to help the company in strengthening our position in our segment. With this change, it loos t position the brand as one that would take care of the expectation of modern India consumers. With the new name, the company’s goal would be to transform the vision of ‘Making a better, comfortable life with human-oriented solutions’ to reality.
Panasonic Life Solutions will also be foraying into a new category, introducing an all-new first of its kind of modular kitchen, which is on the threshold of its launch in India, the report added.