Nov 15: Global ecommerce behemoth Amazon has pumped in fresh investment to the tune of Rs 2,900 crore in its Indian unit.
The new chunk of money invested in the Indian operations comes as a follow up to the company’s earlier commitment to invest $ 5 billion towards expanding business in the country.
The latest funding, reports said, has pushed up Amazon’s investment to $1 billion in Amazon Seller Services (Amazon India) so far in the current fiscal year. Amazon India had received Rs 1680 crore in June and then Rs 1620 crore in September from its parent.
With the rivalry against home grown Flipkart intensifying, the new tranche of funding would help Amazon India to stay head and shoulders above all competition.
Meanwhile, reports added that Amazon India is said to be readying ‘chatbots’ that will double up as personalised salespersons. The move is aimed at making the online shopping experience more interactive and engaging.
The chatbot project would be text based and has been christened ‘Guided Shopping programme’. To work similar to Amazon’s voice-based smart assistant, Alexa, the new chatbots are expected to aid online shoppers in picking and buying things on the portal .