Amazon Audible Eyes Replicating US Success in India – CORPORATE ETHOS

Amazon Audible Eyes Replicating US Success in India

By: | November 10, 2018

Nov 10: E-commerce major Amazon had earlier launched its audiobook service, Audible in the US and it had become quite a hit. Now the company is bringing the service into the Indian market at a monthly subscription rate of Rs 199. The newly launched Audible will be rivaling the audiobook service by Google which was rolled out in the market in January.

The audiobook service which offers around 2,00,000 audiobooks is presently in its beta version. The news is that the American based company is working on adding more Indian and International audiobooks to the service.

Using the audiobook service, the user can listen to the book. Amazon Audible’s narrator list comprises  Stephen Fry, Jim Dale, and Jeremy Irons to make sure the user gets a great listening experience. Audible is incorporated in Amazon Alexa so that the user can choose to listen to the voice assistant with the help of Echo speaker, a report said.

Audiobooks of the Indian and International authors from fiction, sci-fi, fantasy, romance, mysteries, young adult, spirituality, biographies, and business and self-development segments are made available in the service. The dedicated section named Audible Originals offers audiobooks by storytellers solely for the service.

A 30- day free trial is offered to those who sign up for the service. Meanwhile, the Prime users will get a free trial of 3 months along with free credits using which they can buy around 2 audiobooks for free. The standalone membership packages include one month, six months and 12 months. Membership packages are charged Rs 299, Rs 1,345 and Rs 2,332 respectively.

As per the report, there are various limitations when it comes to the payment of the services. The standalone memberships can only be bought using credit cards, debit cards and net banking. Meanwhile, to purchase the monthly membership, the user will have to purchase using debit and credit cards alone. Payment option via UPI and Amazon Pay is unavailable. Payment options can be added to the service as it is currently in the beta version.