Airtel-Karbonn Tie-Up to Take on Reliance Jio Phone | CORPORATE ETHOS

Airtel-Karbonn Tie-Up to Take on Reliance Jio Phone

By: | October 12, 2017

Oct 12: Airtel has announced a partnership with Karbonn Mobile India Pvt. Ltd to introduce a 4G smartphone called Karbonn A40 Indian, priced at Rs 1,399. The original price of the device is Rs 3,499. At this price, Airtel will take on Jio Phone, which is offering its 4G feature phone, priced at Rs 1,500.

Airtel says the initiative will bring “highly affordable bundled 4G smartphone options to the market and fulfill the digital aspirations of millions of Indians.”  The 4G smartphone ‘at the price of a feature phone’, offers a 4-inch touch screen with dual SIM slots.

It offers complete access to all apps on Google PlayStore, including YouTube, Facebook and WhatsApp. The 4G smartphone is bundled with a monthly pack of Rs 169 from Airtel, which offers data and calling benefits.

Airtel Karbonn 4G smartphone will be available for a down payment of Rs 2899 and the customers should make 36 continuous monthly recharges of Rs 169. The customers would thus get a cash refund of Rs 500 after 18 months and another Rs 1000 after 36 months, taking the total cash benefit to Rs 1500.

In case the Rs 169 bundled plan is not opted for, customers can get recharges of any value. However, to claim the cash refund benefit, recharges worth Rs 3000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3000 over the next 18 months (to claim the second refund installment of Rs 1000). The cashback amount will be credit to user’s Airtel Payments Bank account, Airtel said.

Raj Pudipeddi, Director – Consumer Business & CMO, Bharti Airtel said, “As the market leader and pioneer of 4G services in India, Airtel’s aspiration is to digitally empower every Indian with high speed data access. We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience. We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low cost devices.”